Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.
Mobile conversion rates saw great success over the holiday season. A new report by NetElixir shows how mcommerce did and what it means for retailers.
With segmentation tools, recommendation engines, and easy-to-use lifecycle messaging automation, you can actually make batch-and-blast emails relevant to the individual consumer. Here is how you can use these tools to revive your batch-and-blast messaging.
Speed is an essential ingredient of customer engagement. Here is how speed on your ecommerce site can improve sales.
Application Programming Interfaces (APIs) are sparking a technological and cultural shift amongst retailers of all shapes and sizes. Here is what you should know and how it can impact your retail business.
It’s never a dull moment with Amazon, which won a patent for an airborne FC, sold 1 billion items the last two months and created another shopping holiday. Find out more about these latest developments from the ecommerce behemoth.
To combat online fraud post-EMV, the Electronic Funds Transfer Association (EFTA) is calling for more stringent user authentication and urging industry stakeholders to push for wider adoption. See what else the EFTA found in terms of fraud and chargeback frequency, and what the industry is doing in response.
What were some of the retail and commerce drivers from 2016 that will continue to have an impact on 2017? As you conduct your holiday season postmortem and roadmap your 2017 plans, here are a few trends to mull over while celebrating the New Year.
The NRF says its prediction of 3.6% holiday sales growth will hold up, given a good economy and pent-up demand. See what else transpired at season’s end, as retailers pulled out all the stops to bring in the procrastinators.
This season, holiday sales are ending on a high note as consumers make a final push to stuff those stockings both online and offline. Sales across all devices are up. Discover what big retailers are doing for a final push, what items consumers are picking up this season, and where they prefer to shop.