If you’re selling anything online, odds are that part of your sales funnel is dependent on a payment gateway of some sort to accept payments through a bank card or third-party service. Here’s a primer on who the major providers are, the types of payment gateways, what they do, how they work and their pluses and minuses.
Amazon will start charging a 2% per-item fee to merchants using Seller Fulfilled Prime (SFP) starting in October, Bloomberg reports, while the company is offering influencers the equivalent of $25 a video to populate content promoting its listings as it seeks a bulwark against Chinese social giant TikTok.
Recommerce platform Trove has raised $30 million in a Series E round, bringing its total haul to more than $150 million as integrates its software with major 3PLs, eyes European expansion and plans to add vertical categories later this year beyond its sweet spot of outdoor and luxury retailers and brands. Trove powers recommerce for Carhartt, lululemon, Patagonia, REI, Allbirds and Levi Strauss.
When is Amazon Prime Day not Prime Day, but actually is? When it’s rebranded as Prime Big Deal Days. The ecommerce giant has once again announced a second sales event in October, as it did in 2022, when it was called Prime Early Access Sale. Amazon said only that it will be running in 19 countries. Last year it performed poorly compared to the July event, according to Bank of America.
Because omnichannel consumer experiences drive back-to-school shopping, brands must champion consistency across all retailers carrying their products. The effort pays off, however, increasing the likelihood that consumers will trust your brand. Focus on an omnichannel strategy that delivers a consistent customer experience, anticipates customer needs and addresses concerns.
Amazon posted a blowout Q2, with net sales up 11%, profit doubled from 2022, analysts cheering and an upgraded fulfillment plan refocused on same-day delivery. But Amazon still needs to find ways to improve a grocery business that is getting failing marks from industry observers. AWS growth continues to slow, and management said GenAI won’t contribute meaningfully in the near term.
Effective ecommerce product data flows are crucial. From product descriptions to stock levels, they inform business strategies. However, as the volume and complexity of data grows, you must explore innovative solutions to manage it more effectively. A PIM system, integrated with your ERP, facilitates automated, accurate product data flow, improving operational efficiency and CX.
Smartphones are so ubiquitous that checkout-less stores taking mobile payments are now a possibility. Most stores, however, are still card- and cash-centric, and will be for a long time. Now open banking technology has created the possibility for direct account-to-account transfers from customer to retailer. This is more resistant to fraud and, crucially for retailers, less expensive per transaction.
Multichannel ecommerce means selling products across different channels online to increase revenue. While the idea is pretty straightforward, everyone’s approach to expanding will be a little bit different. Exploring new channels opens a business up to new potential customers, increasing the potential for revenue by huge amounts. Here are some solid tips to set you up for success.
Generative AI has pushed into nearly every corner of the B2B tech landscape, forever transforming ecommerce and the buyer’s journey. However, trusting generative AI on ecommerce sites comes with risks. Consider these preparation steps needed to bring generative AI into ecommerce, in order to deliver a competitive advantage and ensure ideal customer-buying experiences.