Free Shipping Day was Big for Ecommerce, Small for Email
The fourth-annual Free Shipping Day was a billion-dollar day for ecommerce, though it wasn’t a big deal for email marketers.
The fourth-annual Free Shipping Day was a billion-dollar day for ecommerce, though it wasn’t a big deal for email marketers.
As the mobile channel grows, the challenge for marketers is to understand these consumers and their motives. By analyzing data from the 2011 holiday season, we find some intriguing insights.
Retailers must ask: how do we find creative ways to drive new revenue growth, while leveraging the infrastructure we already have in place? One obvious place to start might be with your own Website.
Consumers spent $35.3 billion at consumer ecommerce sites between Nov. 1 and Dec. 26, marking a 15% increase versus the corresponding days last year, online measurement firm ComScore reported today.
Many merchants kicked off holiday promotions in October, so this week probably feels like the end of a long campaign. But rather than wind down, merchants should muster strength for a final push with a series of last-minute tactics to help shoppers across the finish line.
Marwit Capitol has sold work wear and Western wear retailer Boot Barn to another private equity firm, Freeman Spogli & Co., for an undisclosed sum. Both parties announced the deal on Dec. 13.
at this time of year, the true superheroes of the season may well be the operations and fulfillment folks
Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. I’m going to do my part in fighting this menace and spreading the truth — by exposing some of the more insidious myths in this very article
Free Shipping Day is Friday, Dec. 16. As a shipper, are you participating?