Pay-for-performance SEO
Search engine optimization is often this mystical and inscrutable process that takes place in a black box. You pay your SEO consultants a considerable
Ecommerce
Dynamic Personalization Produces Dynamic Results
Steiner Sports’ web analytics reports revealed a problem: conversion rates among visitors for the Boston area, recalls Alex Schmelkin, president/cofounder
Tips to Refine and Streamline Your Site Search
When displayed in an efficient manner, refinements can improve usability
Why Amazon.com Wants to Buy Diapers.com’s Parent
Amazon.com is spending $545 million to acquire Quidsi, the parent company of Diapers.com, for the same reason the online retailing giant paid $850 million last July to buy online shoe merchant Zappos.com. If you can’t beat them, buy them.
Website critique: Shaping up a store-supplies site
SPECIALTYSTORESERVICES.COM SpecialtyStoreServices.com targets retailers, selling products such as store fixtures, showcases, panels and displays. But
Q & A: CashStar’s David Stone on the Growth of E-gift Cards
Ecommerce has helped gift cards quickly evolve from paper to pixels. Last year, between Black Friday and Christmas Eve, digital gift card provider CashStar saw e-gift card sales increase 1,129%. Christmas Eve was the highest selling day of the year, …
Fashion Merchants Need to Adjust to Gift Card Recipients
If you sell apparel and accessories to teens, you
Mobile Apps a Fit for Rue La La
The launch of mobile applications has helped grow sales for invitation-only e-commerce site Rue La La.
Century Novelty Launches Mobile Site
Speaking Tuesday at the Mobile Shopping Summit in New York, Century Novelty vice president and general manager Ian MacDonald said the company decided it needed a mobile site in August after attending sessions about mobile shopping at a trade show.
Jos. A. Bank Launches Big and Tall Website
Men’s apparel cataloger/retailer Jos. A. Bank Clothiers is, um, expanding: The merchant has launched a new website, www.josbankbigandtall.com, dedicated to the products offered under its big-and-tall customer category.