Optimizing your ecommerce conversion rate will bring in more sales and profit. Usually, a few budget-friendly fixes can boost your conversion rates and give you the resources to expand your ecommerce store. These 7 tactics can help you boost your ecommerce conversion rate.
Whether we see a reduction of the pandemic in 2021 (hold breath here), the retail landscape has been forever changed and omnichannel is locked in. How will retailers continue to adapt in a very challenging environment? We talked to Dave Cesaro, executive director of client strategy at Valassis, to get his thoughts on what to expect.
Domain cloning of retailer’s websites has become very popular in the midst of the pandemic and into the peak holiday season, with more than 12,000 suspicious domains related to five big U.S. retailers uncovered over a two-and-a-half-week span from late October to November, according to Mimecast.
Records were made to be broken, and the all-time sales day for ecommerce was no exception. Cyber Monday hit a record $10.8B in the U.S., up 15.1% from $9.4B in 2019, making it the largest online shopping day in U.S. history, according to Adobe Analytics. Mobile commerce slipped slightly from Black Friday (37% of the total vs. 40%).
As expected, Black Friday 2020 saw tremendous success online but was a bust in stores, as shopper behavior has been altered irrevocably by the ongoing pandemic. Adobe Analytics reported $9 billion in ecommerce sales on Black Friday, up 21.6% from $7.4 billion in 2019. Store traffic meanwhile was down 48% to 52%.
As COVID-19 restrictions tighten once again, consumers will be staying away from stores in droves on Black Friday, with CommerceHub reporting 70% would not be venturing out for deals the day after Thanksgiving. 71% said they planned to shop online during Black Friday and Cyber Monday, holding out until then for better deals.
It’s been a wild year for retailers. The homestretch of 2020 finds most of them hoping to over-perform and make up for time and money lost to the COVID-19 crisis. Do American consumers have enough left in the tank (and the bank account) to provide a much-needed boost? Let’s examine that question by looking back to October.
The Online Merchants Guild is suing California’s taxing authority for holding Fulfillment by Amazon (FBA) sellers liable for back sales tax. The issue: Is inventory stored in California by Amazon, which in many cases the individual sellers many not even be aware of, taxable? Scott Peterson of Avalar helps us unpack the issue.
The ability to delivery a high-quality omnichannel experience has never been more critical than during the post-pandemic era, but most brands aren’t prepared to meet consumer expectations, according to a report from NewStore. Not surprisingly, providing safety and convenience were atop the list of winning practices cited.
Retailers must prioritize digitalization and digital transformation efforts — and fast. While ecommerce has surged in 2020, it’s not nearly enough to offset the impact of the shutdowns many retailers experienced. The ability to digitally transform will be the difference between success and failure in retail’s next chapter.