bebe stores and Bluestar Alliance have acquired the Brookstone brand and related assets, with plans to sell Brookstone products through retail partnerships here and abroad. Brookstone had announced the closure of 101 stores when it filed Chapter 11 in August. Here is what bebe’s CEO had to say about the deal.
With the holidays coming up and 220.6 million online shoppers in the U.S. this year, it is an opportunity for “threat actors” to assault ecommerce sites by disguising scams as incentives. Here is a look what types of tricks scammers will use and what treats ecommerce sites can employ.
As waves of legacy retailers close their doors or go bankrupt, countless others are scrambling to build a digital presence with the potential to compete against Amazon. Here is how retailers have a tremendous opportunity to close the Amazon sophistication gap.
Holiday spending in the U.S. this year is projected to exceed $1.1 trillion, up more than 5% from 2017, according to an annual consumer survey from Deloitte, with $128 billion coming from online sales, about a 20% increase. Here are the rest of the projections for the holiday shopping season.
Brands work all summer and fall to prepare for the holiday season, but their work isn’t done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II, which starts on Christmas Day and the week after. Here are three online strategies to achieve success during Cyber Week II.
Your landing page is your chance to make a great first impression. Whether you’re unveiling a new product, promoting a sale or starting a new marketing drive, the landing page will be at the center of your campaign. Here are several tips that will ensure your customers convert.
eBay has filed a lawsuit against Amazon claiming the ecommerce giant has been using illegal tactics to lure sellers away from the rival marketplace since at least 2015. The lawsuit alleges that Amazon knew it was breaking eBay’s rules and policies, and even communicated these infractions in discussions with eBay sellers.
Best Buy, Nike and Sephora have partnered with Google Shopping Actions, which allows consumers to order products across all of its platforms including voice assistant, YouTube, Google Maps and Gmail. See what other major retailers are part of Google Shopping Actions.
When companies make plans to expand into new geographies—particularly emerging markets like the BRIC nations (Brazil, Russia, India, China)—they often consider launching multilingual websites to serve those new global customers. Here is how to expand into virtual markets and offsite social commerce.
There is a misconception that the GDPR does not apply to businesses who do not offer goods or services to EU consumers, or process personal EU data. However in all these scenarios, the GDPR rules and regulations still apply. Here are three misconceptions about GDPR and retail businesses.