Sephora announced the launch of a new omnichannel program in China that incorporates its app, website, stores and a new WeChat mini-program to offer customers a fully immersive shopping experience. Here is what the program includes and what it means for Sephora in China.
Google has had access to a tool that helps it track what online ads led to a sale in a physical store in the U.S. for the past year, which was made possible because Google paid for Mastercard transactions. Here is what Google had to say about the partnership.
Jack Ma, founder and chairman of Chinese ecommerce behemoth Alibaba Group Holding Ltd., announced he will step down in September 2019, to be succeeded by Alibaba Group CEO and chairman Daniel Zhang. Ma will continue as executive chairman during the transition period.
After shutting its doors last week, bankrupt retailer Bon-Ton Stores is reopening as a new owner has come forward to purchase the company. Here is how the company plans to reinvent shopping with a focus on the ecommerce experience.
Lululemon reported 48% growth in direct-to-customer sales during its second quarter. The apparel brand saw strong online traffic and a higher conversion rate resulting in a 47% comp increase. Ecommerce contributed $167 million or 23% of Lululemon’s topline. See which categories did well during the second quarter.
E-wallets have slowly gained popularity in the United States and now account for 20% of U.S. payments. For merchants to offer a genuine omnichannel experience, they must engage with customers in a consistent, seamless manner across digital, physical and social media. Find out how offering local or alternate payment is one key to getting there.
Ulta Beauty saw a 37.9% increase in ecommerce sales in the second quarter, representing 9% of revenue. Total sales grew 15.4%, with comps up 6.5%, on top of 11.7% growth in the year-ago quarter. Here are some of the initiatives that led to Ulta Beauty’s ecommerce success in the second quarter.
Artificial Intelligence (AI) is showing up just about everywhere we look. Chatbots are having in-depth, multi-level conversations with customers, and can even respond appropriately to emotions they sense. Here is how AI is changing the retail landscape.
Outdoor apparel and accessories seller Moosejaw is the first of Walmart’s acquired brands to launch a new online store on Walmart.com. See what plans Moosejaw has in place for this new venture.
Have you ever wondered what you can learn from already established online businesses? Here are eight steps that will get your ecommerce business up and running.