Given the growing importance of social media influencers in ecommerce, it’s surprising that more merchants and brands aren’t using them on Prime Day, based on results from a new survey from Revfluence.
Here’s the situation: You put a lot of work into your ecommerce strategy and an initial steady growth in sales proved hopeful. Here are five fundamentals to consider for your ecommerce business.
Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.
Domestic back-to-school spending is projected to reach $27.6 billion this year or $510 per household, up slightly from $501 in 2017, according to data from Deloitte’s annual back-to-school survey. Here is what the rest of the survey revealed about the back-to-school shopping season.
In the wake of the U.S. Supreme Court’s landmark South Dakota vs. Wayfair ruling in June, much uncertainty remains. To address the many questions, join Multichannel Merchant and Vertex on Wednesday, July 18 at 1 p.m. EDT for a free webinar, “The Supreme Court Wayfair Decision: Now What?”
Coffee brand illy has launched a new subscription program offering customers an 18-month coffee supply and a discounted or even free espresso machine at sign up. Here is how the new program reduces any frictions and frustrations for subscribers.
As Amazon Prime Day 4.0 is set to run for 36 hours Monday and Tuesday, merchants are making last-minute preparations on ads, promotions, pricing and Prime eligibility. Others are looking to create their own buzz, drafting on an extended ecommerce holiday projected to grow by 40% to $3.4 billion. See what else is in store.
Guess is partnering with Alibaba Group to bring artificial intelligence to fashion and provide customers with a richer shopping experience combining online and offline elements. Here are some of the features of the FashionAI concept store and what it means for Guess.
As the saying goes, the more things change the more they stay the same. This is certainly true about today’s retail landscape. As ecommerce has certainly changed the way people are shopping, what the industry is finding is that more and more ecommerce retailers are looking to physical locations. Here is a look at how much retail is evolving and what the future holds.
Global ecommerce holidays have become increasingly pervasive and lucrative, as ever-growing results prove. These insights from the 618 Festival will help U.S. merchants prepare for other upcoming ecommerce events, including China’s Singles Day, the biggest sales event in global retail.