Belk Launches Holiday Themed Sweepstakes
Belk is gearing up for the holiday season with its Santa Baby Sweepstakes. See what this means for the southern lifestyle retailer this holiday season.
Advertising
Search, Social Campaigns Show Strong Efficiency Rates
Paid search has generated 19% year-over-year spend growth and 22% revenue growth and all-time high click-through rate, according to an infographic by Kenshoo.
Why Millennials Aren’t Loyal to Your Retail Brand
Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.
Looking at Marketing Performance from the Outside In
It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.
How to Plan and Execute a Global Search Campaign
At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.
Sears Holdings Takes Massive First-Quarter Loss
However, Sears Holdings announced online and multichannel sales grew 26% over the prior year first quarter;
USPS Teams Up with Sony Pictures to Promote The Amazing Spider-Man 2
The United States Postal Service’s Priority Mail will soon be hitting a theater near you after scoring a major product endorsement in Sony Picture’s highly anticipated summer blockbuster “The Amazing Spider-Man 2.”
OnlineShoes.com Announces New Promotions and Hires for 2014
OnlineShoes.com, the nation’s first online shoe retailer announced new promotions and new hires to positions of leadership.
New Innotrac Study Looks Into Holiday 2013 Experience
Innotrac has released the findings of its SmartHub Holiday Promotions study which tracked the entire ecommerce experience from ordering, to shipping, packaging, customer service, and returns through the eyes of the customer.
RadioShack Unveils New “Do-It-Together” Brand Positioning
“It Can Be Done, When We Do It Together” speaks to the RadioShack’s ability to collaborate with consumers to help them discover what is possible through technology.