Lenox Creates a Unified View of the Customer
Creating a unified view of the customer journey, identifying who they are and what they’re purchasing has been top of mind for fine china, dinnerware and home décor brand Lenox.
Marketing
What’s Your Email Discounting Strategy?
Marketers have come to rely on discounts to spur purchases on, but poor coupon management eats into margins and trains customers to wait or shop around. Here is how retailers can start focusing on their discounts and put together a plan to track and test incentives and redemptions.
How Catalogs Can Maximize Sales for Your Business
Having a catalog that displays all the products that your business offers, is a great marketing effort to increase sales. In fact, catalogs have the ability to bring in customers who are completely unaware of your brand. Apart from being cost-efficient marketing tools, product catalogs are also a great way of building brand awareness and expanding the customer base for your business. Here is how to use the catalog as a marketing tool for your retail business.
4 Mistakes Brands Are Making on Instagram
Instagram is a perfect place for brands—both emerging and established—to deepen relationships with existing customers, reach new audiences, and fuel top of funnel growth. Used holistically, Instagram is an incredibly powerful piece of a brand’s marketing mix, delivering positive returns at each part of the customer journey.
It’s Time for Brands to Prioritize the Happiness of Millennial Shoppers
We now exist in a world where technological innovation is empowering customers to expect more from the brands they deal with, to switch when they’re not happy or satisfied, and share their negative experiences online. Here is what retailers need to know in order to keep the millennial generation brand loyal and happy.
Why Consumers Over 50 are a Smart Bet and How to Win Them Over
With an annual $7.6 trillion in economic activity, consumers over 50 are the real power players in the U.S. economy. But, can you really attract older shoppers to a dynamic, fast-changing ecommerce market? Of course you can. All you need is the right approach to reach them. Here’s how more marketing focus on the 50+ crowd can pay off.
Building a Strong Loyalty Program with Emotional Bonds
Today loyalty is a fusion of emotional engagement, trust and the ability to engage, meeting or exceeding customer expectations. Brand love reinforces trust, long-term relationships and faith in the future of a brand. See how leading brands like Sephora, Nike and TOMS have created emotional bonds that drive loyalty and CLV.
Gen Z, Young Millennials Challenge Traditional Concepts of Brand Loyalty
Gen Z and young millennials aged 18-29 have a much greater price sensitivity and lower brand loyalty than previous generations, presenting a challenge for brands aiming to sync with this demographic. Here is a look at how the group of young adults learns about brands and what it means for retailers.
Kohl’s Brings Personalization Front and Center
Kohl’s has taken steps to improve the omnichannel customer experience using an innovative promotional model, personalization and its marketing efforts, attendees were told at eTail West. CMO Greg Revelle said the company’s core mission is to serve families with great products, savings and easy experiences.
Harry & David Seeks to Deepen Emotional Connection with Customers
In order to share more with customers and drive better engagement, gifting brand Harry & David went through a cultural as well as digital transformation with its Share More project, attendees were told at eTail West.