Forty-four percent of online shoppers are using a smartphone as their device of choice and are multitasking while making purchase decisions, according to a survey by Namogoo. Here are some additional results from the survey.
My fellow Gen Xers and I are growing older with each passing day. And aging right along with us are two of the most talked-about cohorts – millennials and Generation Z. Here is how to effectively market to both these demographics.
When an existing customer reaches out to a company, how does their interaction start? Are they treated as an old friend with a known history, or do they need to start from square one each time they interact with the business? Here is how to get readily accessible data to enhance your customer loyalty.
A common theme connected the Amazon, Microsoft and Google earnings reports last quarter: major growth in cloud revenue. Amazon Web Services (AWS) brought in $5.11 billion in revenue in the fourth quarter; Microsoft Azure revenue is up 98%; and Google, while still growing in the sector, says its cloud now brings in $1 billion per quarter. Here is a look at what the future may hold for the marketing cloud stack.
Mother’s Day is one of the most popular gift-giving holidays in the U.S. Yet, unlike Christmas, it tends to be much more of a last-minute-shopping occasion. Here are several ways retailers can reach those last-minute shoppers.
One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.
Connecting to the local communities before the age of Amazon and online shopping was a goal for many retailers. Times have changed and yet today’s consumers want companies to have social awareness by having a people, planet and profit approach to their retail business. Here are six reasons why companies should invest in social responsibility.
If you’re looking to personalize customer communication, sending batch-and-blast emails simply won’t work. They want relevant messages based on what you know about them, but often don’t get it. Here are some suggestions on how to make it personal for them.
When they’re done well, product recommendations are a powerful tool for connecting with consumers and making them feel like you truly understand them. Discover how to make the most out of product recommendations that benefit both you and the customer.
In the modern maze of countless ecommerce sites and a constant increase in competition, providing shoppers with personalized shopping experiences has become crucial for retailers and customers are noticing. Here are a few top factors to focus on to offer a true individualized experience.