While branding remains the top function for catalog, innovative merchants are leveraging their catalogs to drive customers online and provide inspiration through imagery. In this report by Multichannel Merchant, find out why the catalog is still an important marketing tool for merchants.
The relationship you establish with your customers is vital, especially when it comes to understanding how they are engaging with your brands. Here is what survey results revealed about global customers and what they expect from a brand.
Marketing attribution can be tricky. There are ways to get a better handle on multichannel marketing attribution for your own brand in order to see huge improvements in how you define the true ROI of your marketing. Here are four ways to make this easier for your brand.
The concept of creating efficiencies in your day-to-day sales operations doesn’t have to be a Herculean task or require a think tank of rocket scientists to figure out. Here are a few tips to consider when it comes to prospecting and selling.
For brands that sell their products at major retailers, figuring out how to maximize channel sales is critical for business. Here is a list of how to maximize channel sales for your business.
At its simplest, machine learning (ML) refers to the capacity for a program to automatically improve, or “learn,” as it ingests data to accomplish a specific task or set of tasks. Here are three ways retailers can use machine learning to their benefit.
Slow cooker brand Crock-Pot came under fire last week as fans anxiously watched a gut-wrenching episode of “This is Us” where its lead actor is destined to perish in a fire started by the Crock-Pot. See what fans of the show said on social media and how the brand handled the situation.
Email is as relevant as ever when it comes to how retailers are communicating with their customers. This is why it is imperative to have a solid email marketing strategy ready. In this report by Multichannel Merchant, find out how email has evolved as a channel and some tips and tricks needed to remain relevant in a competitive retail market.
Catalogs can be an important driver of sales for certain types of customers and merchandise categories. Here are six steps for seamless catalog circulation management.
Everyone talks and talks about building a consistent brand and creative platform across channels. But how many of you have actually accomplished this?