Lines twisting around corners, midnight deal-hunting and the frantic pursuit of the perfect bargain. For decades, Black Friday has reigned as retail’s biggest shopping day. Here are ways to put interaction back into the holiday season between marketers and consumers.
A recent study by RetailMeNot predicted that consumer spending is expected to increase between Black Friday and Cyber Monday compared to last year, and advised retailers to plan their kickoff promotions around a longer period than the traditional Cyber Weekend. Here are some other statistics the study revealed for the holiday season.
Engaging (or even reaching) the constantly-connected, multi-tasking consumer is not an easy feat. It’s even harder to understand the impact your advertising and marketing efforts have on moving this dynamic shopper toward purchase. Here is how this type of shopper goes through the path to purchase.
Coach Inc., a high-end accessories and lifestyle brand announced it will be changing its name to Tapestry, Inc. The change will go into effect on Oct. 31. See what CEO Victor Luis had to say about what drove the brand to make the name change.
Holiday shopping continues to increase year-over-year. In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. See where shoppers are finding the information they need to start their holiday shopping and what their preferences are.
Target is partnering with Pinterest to help shoppers find what they’re looking for by snapping a picture using Pinterest Lens, producing a curated set of products resembling the original image. See where else Target is implementing Pinterest Lens to drive sales.
The increasing competition in retail is forcing brands to reevaluate how they deliver value and stay relevant to consumers. Here is what retailers need to know to maintain customer loyalty.
Known as the largest generation in U.S. history, Millennials are changing the retail shopping game. Here is an inside look at the Millennial shopper and how to market to them.
We’ve reached this tricky time where consumer expectations are pushing technology and commerce in interesting ways. Here are ways to rethink how you’re speaking to your customers.
Businesses are tuning in to the fact that customers, not channels, are calling the shots now and it doesn’t take much for them to jump from one brand to another. Here is what you should know about leveraging customer loyalty for your brand.