Back-to-school has arrived for parents and children everywhere. Here are some key lessons in back-to-school email performance that illuminate key learnings for brands, including drivers of marketing engagement.
High-end home furnishings brand West Elm has introduced Pinterest Style Finder, an online tool that uses artificial intelligence to help customers turn style inspirations into products they can buy at West Elm’s stores and ecommerce site. Here is how West Elm is offering a more personalized experience.
It’s not a secret that getting in front of the right customers with the right experience is a top priority for today’s marketers. Here are three key components in order to be successful.
User-generated content — including reviews, images and videos — has become an expected part of the path to purchase. Here are do’s and don’ts when it comes to product reviews that retailers should know about.
The biggest win in ecommerce is the moment your newest customer becomes a repeat customer. Here are four things to consider when it comes to your retention initiatives.
Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said merchants need to adapt the content to the audience based on where they are consuming information and what they want to see. Find out what other recommendations the company has for successfully leveraging video content.
It’s no secret that Generation Z consumers (aged approximately 13-21) are highly connected and digitally immersed. Here are ways you can master your omnichannel strategy for this young demographic.
Ninety-one percent of unhappy customers refuse to give your brand another chance. However, resolve that customer’s complaint, and they’re 70% more likely to become a repeat customer. Here are four ways to close the loop and create an effective customer experience.
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to take to breakdown the silos of data and gain better insights into their customer’s behaviors.
Email marketing is an important channel throughout the year for retailers, but the importance is most critical during the holiday season. Here is how you can get your email marketing strategy in place in time.