Why Account-Based Marketing Is Essential for B2B Sales
The buyer-seller relationship isn’t always the easiest to manage, especially when it comes to the B2B space. Here is why account-based marketing is essential for B2B sales.
Marketing
The Democratization of Big Data in Retail
With the plethora of data and analytics available, brands might wonder where to start or which specific data pools to concentrate on. Here some of the most useful tactics for leveraging Big Data in retail companies can implement to boost loyalty strategies.
Are Influencers “Ghosting” Snapchat?
Influencers seem to be moving away from social platforms like Snapchat,YouTube and Twitter for platforms like Instagram and Pinterest that are more profitable. This infographic by Collective Bias offers an in-depth look at the current state of social media and where it is headed.
Bridging the Online-Offline Personalization Gap
Consumers are so keyed in about personalization that a recent study found 40% of online shoppers expect that multichannel merchants know about their offline purchases and factor those into their marketing emails. Here is how you can bridge the online-offline personalization gap.
Combating the 5 Reasons Shoppers Don’t Contribute User-Generated Content
User-generated content (UGC) such as ratings, reviews, Q&A and product photos may be key to engage the holiday shopper and get the sale. The problem is, shoppers aren’t contributing. Here are the top five ways to combat why shoppers aren’t contributing user-generated content.
Managing Customer Churn from the Get-Go
As online subscription-based services filter into every major industry from snowboards and luxury cars to baby diapers, managing churn rates can spell the difference between success and failure. Online merchants need to understand both involuntary and voluntary customer churn in order to combat them.
3 Ways Online Retailers Can Take Smart Risks
Today, retailers are coming up with new ways to differentiate themselves not just in price, but also in connecting with the consumer. Here are three ways retailers can take smart risks and increase their bottom line.
12 Qualities of a Great Inventory Planner
Inventory Planning Sometimes Seems Like a No-Win Proposition. Too much or not enough, each scenario has a serious impact on a business’ reputation and efficiency. Here are several qualities of a successful inventory planner.
3 Ways to Engage With the Customer After Checkout
Repeat customers are critical to the success of an entrepreneur’s business, but the best way to authentically connect with customers is often shrouded in mystery. Here are three ways retailers can still engage with them after the checkout is complete.
The Retail Bubble: How to Survive and Thrive with Digital Innovation
It’s a tough time for retailers. Amidst a market correction of brick-and-mortar bloat, a host of general merchandise, specialty brand, and mall-anchor retailers are shuttering stores at an unprecedented pace. Here is what could potentially save the future of retail.