short takes
Outsourcing takes off; systems integration lags; international expansion picks up the paceThree’s Company What do you do when you have too much to do?
Marketing
A Gap in the Channels
Recent print advertisements for The Gap proclaimed “Holiday is here.” If you read the fine print at the bottom of the ad, under the photo of four beautiful
short takes
Plug and Play? Not yet, although retailers wish they could. Ideally, a customer would be able to buy anything from anywhere – a brick-and-mortar store,
PFS Web
PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,
Prefer Drills Down with New Database
Since launching as a Web portal in mid-2000, Prefer Network has spun off a print book and is introducing a co-op database.A co-op member can select prospects
Pure-plays defend business without catalogs
According to the Direct Marketing Association, at least 17 Web pure-play marketers have launched print catalogs. Food.com, Kidstoysplus.com, Lucy.com,
A Million Mailer March?
Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had
POSTAL
Double trouble Another rate hike possible in 2002 Two postal rate hikes in two years: That could well be the fate of catalogers and other users of the
It’s a Small e-World After All
A redesigned site welcomes consumers to the wonderful world of DisneyStore.com.
THAT’S WHY IT’S CALLED THE WORLD WIDE WEB
Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days