Directory & Shopping GUIDE: CATALOG MANAGEMENT SYSTEMS
Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only
Marketing
Ha-Lo bets big on the Web
The leading promotional products distributor is moving online with a big-bucks dealWhen a leading business-to-business marketer drops 500% in market value
PROSPECTING: Searching for a DMV detour
Direct marketers must now use an alternative route to obtain the information once offered by state departments of motor vehicles (DMVs). In January, the
Portal power: Industry-specific portals offer an alternative to going it alone
Several years ago, consumer marketers eagerly joined online malls in the belief that, like their real-world counterparts, the malls would draw additional
Preparing a b-to-b e-mail campaign
Compared to the consumer e-mail market, which is still hampered by too few subscriber-based e-mail lists and too many privacy issues, the business-to-business
POSTAL RATE CASE: Off and…stumbling
Mailers seek to postpone rate caseJust a few weeks after the current postal rate case began in February, a consortium of organizations and mailers – including
This year’s model
Watch out, Lauren Hutton: Raquel Welch is homing in on your turf as mature celebrity-turned-catalog model. Last year, Ms. Welch modeled her own line of
MULTICHANNEL MARKETING: Wine Enthusiast hooks up
Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for
POSITIONING: Bullock & Jones facelift?
Is the venerable Bullock & Jones showing its age? Having closed its landmark San Francisco store in February, the $14 million menswear cataloger – which
PRICE COUNTS…
Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media