Hale Groves Customers Embracing Product Videos
A picture may be worth 1,000 words, but Southern Fulfillment ecommerce manager Daryl Logullo says video paints a bigger portrait for customers of its Hale Groves subsidiary.
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Getting Serious About Google Product Listing Ads
Google PLAs merge the functionality and product specificity of comparison shopping engines with the broad reach of Google
Why Merchants Now Need Google+ Presence
Like it or not, merchants need to create profile pages on Google+ and make it a pleasurable experience for their audience and customers. Those who don
2012 Outlook: Digital Data Will Take Center Stage
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components
How SEO myths can cost you
Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. I’m going to do my part in fighting this menace and spreading the truth — by exposing some of the more insidious myths in this very article
How GaelSong’s Sales Rose 14.2% in November
GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.
Christmas Sweaters Making a Splash in Search Engine Marketing
As society learns to appreciate retro Christmas sweaters, search engine marketers are also taking advantage.
5 Tips to Identify Hit & Run Customers
Hit-&-run customers are the hardest to identify because they imitate all of the other customer types. Here are 5 tips to help identify them.