This year’s model

| MCM staff

Watch out, Lauren Hutton: Raquel Welch is homing in on your turf as mature celebrity-turned-catalog model. Last year, Ms. Welch modeled her own line of

This year’s model

| MCM staff

Watch out, Lauren Hutton: Raquel Welch is homing in on your turf as mature celebrity-turned-catalog model. Last year, Ms. Welch modeled her own line of

Thoughts about 2000

| Moira Pascale

This month’s questionWhat do you think will be the biggest issue facing small catalogers in the next year?Competition with bigger companies, rising production

Those pesky product problems

| Moira Pascale

This month’s questionWhat is the biggest merchandising challenge you’ve faced?Trouble securing inventory tops the list of small catalogers’ myriad merchandising

Thinking outside the mailbox

| Lisa Henderson

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value

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