Survey Says Merchants are Boosting Site Search Efforts
B2C merchants are offering different site search functions than their B2B counterparts, according to the results of the MCM Outlook 2013 survey on ecommerce.
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5 Marketing Game Changers to Include in Your Strategy
Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.
New Google+ Dashboard Enhances Online Presence for Businesses
Google announced Google+ dashboard this week which will make it easier for users to “manage your online presence,” according to a recent blog post by Google’s Pavni Diwanji. Businesses will now be able to connect to their customers in meaningful ways.
The Benefits of a Good CMS
This infographic by marketing weekly shows the benefits of using a content management system that will help boost your brand. The infographic says that three out of four businesses are without a website. A good content management system will show success in your ROI.
Samuels Jewelers Transforms Online and In-store Shopping Experience
Samuels Jewelers has seen a conversion rate nearly three times higher for site search users compared to non-site search users after implementing a new site search system for all five of it’s ecommerce websites.
10 Tips on SEO Tactics
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
Use Site Search to Improve the Mobile Experience
Site search can play a lead role in creating a satisfying experience for the mobile shopper, here are some tips to help you create a search experience that enhances your mobile storefront.
Site Search: Leading the Customer to Purchase
Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.
Designing Your Site for the Mobile Customer
Have you taken a look lately at how many of your website visitors are viewing your web pages on a mobile device? Has that number grown over the past several … Continue Reading →
L’Oreal USA Gains Purchasing Power With IBM
IBM (NYSE: IBM) announced today a major three-year agreement with L’Oreal USA for expert procurement services using an advanced cloud analytics solution that will transform the way L’Oreal USA buys from its network of North American suppliers. The new services will enable the company to bring beauty products to consumers more quickly and efficiently.