Data silos are no laughing matter, and can potentially create a domino effect where all parts of the business are so isolated that attempting to rationalize them is simply impossible. Here’s why connected data with an action-prescribing solution will empower teams to arrive at the right conclusion, optimizing their week and allowing the enterprise to take action faster, thus realizing higher profits.
Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.
Reinforcing the view that it’s better to know what your audience wants than to jump on the same-day, next-day delivery bandwagon, an executive with QVC told attendees of Home Delivery World said offering customer choice – especially free shipping – and knowing their preferences is the most important thing.
One of the most common mistakes online retailers can make when expanding globally is presenting international visitors with a site experience that mirrors their domestic site. To keep global online shoppers engaged long enough to make a purchase while addressing all of their needs, it’s critical to truly understand where they are coming from, and not just based on their geographic location. 3 important factors U.S. retailers need to understand and address to meet international shoppers’ needs for overall global ecommerce success include
At first glance, ‘sales automation’ isn’t a term that screams out ‘customer success.’ Growing a deal, and speeding it along, may seem like an advantage for the sales team alone. In practice, it’s a more valuable tool that demonstrates the importance of your customer’s needs on a deeper level.
Why aren’t more merchants looking to become cross-border sellers? Chuck Whiteman, Sr. VP Client Services at MotionPoint, says one reason is because merchants often are just oblivious to cross-border opportunities. In this Q&A with Multichannel Merchant, Whiteman, who is a keynote speaker at Multichannel Merchant’s Growing Global 2016, discusses the cross-border ecommerce journey
While it’s valuable to learn from your own mistakes, there’s no reason you can’t also learn from the mistakes of others. Here are five common web globalization mistakes and how to avoid making them.
Come to the Growing Global 2016 conference at the Duke Energy Convention Center in Cincinnati at a special rate of $274. Find out why it’s a powerful way to collaborate with colleagues on your global marketing and logistics challenges, and how to get your discount code.
Your presence and engagement on social media can be a powerful tool, setting your ecommerce business apart from the competition. Here are four ways a strategically planned and carefully executed social customer service program can better your business and positively impact your bottom line.
Multichannel Merchant held its first-ever tweet up Tuesday, featuring Growing Global keynoter Melissa O’Malley, PayPal’s Director of Global Cross-Border Trade Initiatives. The best tweets from the tweet up, which was held March 15, are featured in the following Storify gallery.