Why Communication Breakdowns Cramp Omnichannel’s Style

| MCM Staff

In this video taken at Shop.org 2015, StellaService Co-Founder and CEO Jordy Leiser talks with Multichannel Merchant Managing Editor Tim Parry about some of the in-store communication breakdowns that keep many retailers from offering the perfect omnichannel experience.

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Why Mobile Commerce Went from Slow Progression to Fast Domination

| MCM Staff

Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.

How to Optimize Localized Websites for New International Markets

| Chuck Whiteman

More companies are increasing their growth, and revenue, by expanding into global markets. The savviest businesses understand that localized websites are the fastest and most cost-effective way to reach these new customers. Here are four localization techniques that should not be overlooked.

4 Ways Data-Driven Personalization Will Improve Your Business

| Jon Noronha

Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.

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Shoe Carnival Scales Local Search Marketing

| Daniela Forte

Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience. See what plans the retailer has in place and how it will benefit the business.