Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.
More companies are increasing their growth, and revenue, by expanding into global markets. The savviest businesses understand that localized websites are the fastest and most cost-effective way to reach these new customers. Here are four localization techniques that should not be overlooked.
It is almost always a holiday somewhere, which means the global merchant has the chance to ring up new sales in addition to ringing in the New Year. Here are some to know about.
Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.
For accessories brand Alex and Ani, exclusive personalized content was the way to go when it recently launched its mobile app. See what other features are being offered in the app.
The Finish Line, Inc. has teamed up with Puma for the Puma edge at Finish Line, initially rolling out the customer experience program at 10 targeted locations and at Finishline.com.
Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience. See what plans the retailer has in place and how it will benefit the business.
Merchants are seeing a tight market for holiday peak workers in distribution and fulfillment centers, as competition and wages increase. See what staffing professionals and a top retailer have to say about the trend, and how to address it.
Hard to believe, but the holiday 2015 shopping season is right around the corner. No worries though, digital marketing technology firm Kenshoo has got marketers covered with tips-a-plenty for getting ahead of the competition in the most critical season for retailers.
Cross-border B2C ecommerce volume is rapidly rising, but where do you see cross border retail going in five to 10 years?
Here’s how Jill Finger Gibson, Principal Analyst, Ecommerce, Digital Clarity Group, and Craig Reed, Senior Vice President, Global Ecommerce, Pitney Bowes, answered that during the September webinar “Creating Your Roadmap to Cross-Border Success.”