omnichannel checklist

Product Recommendations + Ratings and Reviews = Smart Purchase Decisions

| Daniela Forte

Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.

Williams-Sonoma Savors Summer with Shoppable Videos

| Daniela Forte

Williams-Sonoma and Visa Checkout announced a partnership that allows videos to be shoppable using a new technology from YouTube, which is now live on the Williams-Sonoma website. See how the shoppable videos are beneficial for the brand and its customers.

Delivering a Winning Customer Experience

| Tim Parry

This year, Multichannel Merchant set out to identify and recognize the leaders in customer experience—the companies that routinely excel at every phase of the ecommerce sales experience. These are their secrets to success