Marketers Say They Don’t Collect Enough Customer Data
Annual Infogroup survey of DMA conference attendees shows data-related investment will continue to increase in 2015, but brands still struggling to build complete customer profiles.
Annual Infogroup survey of DMA conference attendees shows data-related investment will continue to increase in 2015, but brands still struggling to build complete customer profiles.
Creating a great digital shopping experience used to be easy. Your visitors connected with you through their desktop computers. And then the iPhone and powerful smartphones came along and all hell broke loose. Here’s how a 1 to 1 commerce platform can help you understand your customer once again.
Retailers are putting more emphasis on their supply chains and working with their suppliers and other trading partners to reinvent shopping from the ground up. It’s omnichannel on steroids, and it features the Amazon effect.
The payments space is becoming increasingly crowded. To help sort through the changes taking place in the payments landscape, here are a few trends to watch for in the year ahead.
Is the dress blue and black or white and gold? Should consumers adjust their settings, or do retailers need to fine-tune their game?
Coach re-launches its website for omnichannel transformation and global expansion. See what else Coach has planned.
With mobile devices, today’s shoppers can shop anywhere even from the comforts of their own homes. See why mobile apps are dominating over desktop websites for shoppers.
The rise of ecommerce on the African continent is changing the face of the traditional consumer, and brands need to adapt their business models and strategies in order to remain relevant among consumers and avoid a drop in market share.
The increasing complexity of today’s supply chain – brought on, in large part, by the surge in omnichannel retailing – will be a key theme and topic addressed at Multichannel Merchant’s 4th Annual Operations Summit, held April 14-16 in Louisville, KY.
Online retailers who sell globally are not unfamiliar with currency fluctuations. Yet the U.S. dollar has been going strong since last summer, and this scenario isn’t likely to change anytime soon. Here are five markets worth paying attention to while the dollar is hot.