Go east, future catalog merchants
As a catalog merchant during the 1980s, I was constantly educated, romanced, and amazed by the color and creativity of the artistry from major European
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A simpler life ahead?
If you don’t understand what consumers want now, wait until 2001, when three seemingly contradictory themes will drive consumer spending: spirituality,
The vibes for 2001
Well-capitalized catalogers have just about every reason to look toward the future with optimism. Based on current conditions and economic projections,
Three Trends that will drive Creative
As the catalog industry marches with increasing good health toward the 21st century, three separate creative trends are becoming noticeable. What makes
Your paper future
Factors such as pulp prices and economic conditions have always influenced paper pricing. But to predict prices in 2001, you also need to take into consideration
The Ones to Watch
For more than 100 years, cataloging has been an upstart business. But by 2001, look for the big boys to be taking over. And as you’d expect, the people
Online catalogers unite
Too many Internet surveys lack information catalogers need to make Web-related business decisions. “There really is no place we can go to talk about our
Territory Ahead chases women
Who is Isabella Bird? Travel buffs may know Isabella Bird as a turn-of-the-century adventure writer. But for catalog shoppers, her name will be synonymous
Five hot markets
With talk of the Internet and the year 2000 computer problem already abounding, some analysts predict that consumers will become overloaded with techno-babble.
ONLINE TECHNOLOGY: Gaining cyberspeed
Website developers are technologically able to add interactive graphics, audio, and full-motion video to catalogers’ Websites-but are consumers technologically