Increased technology and channel options have made more data available to marketers than ever before. Naturally, the next imperative is making that data actionable. Here’s why organization and easy access are the pillars for marketing success
Like So Many Companies this year, office supplies cataloger/retailer Office Depot has seen better fiscal times. Given the company’s announcements late
The U.S. Postal Service’s Proposed New Rules for mailing letter-size catalogs, aka at automation or machinable letter prices have been published in the
It’s been more than 20 years since the customer information revolution began, most visibly in retail loyalty programs Neiman Marcus InCircle and American
When you Unwrap a Gift, Do you Sniff the Wrapping Paper? Neither do we usually but then printer Concord Litho sent a few sheets of its candy-cane imprinted,
Looking for an underwater camera mask, a keg-o-rator, a retro vending machine or a circus popcorn cart? Try Kotula’s, a new gadgets print catalog and
The bloodbath that was holiday retail 2008 confirms that the consumer-spending spree is officially over. We the people are finally being forced to learn
The Spouse of a Multichannel Merchant Staffer in Late 2007 placed a holiday order with Uno Alla Volta, a catalog of fine gifts and collectibles whose
The Parent Co. and its Subsidiaries in December filed for bankruptcy. The multichannel children’s products retailer filed a voluntary petition for reorganization
In the January cover story Senior manager, we stated that Tom McIntyre was still president of Dr. Leonard’s Healthcare Corp.; McIntyre left the company