Customer service is crossing a new horizon. For leaders ready to adopt generative AI but unsure where to start, there’s a perfect testing ground: your employees. Starting with internal people and operations will produce lessons and develop processes leading to immediate, impactful results when directed toward customers. Generative AI is set to take things to a whole new level; these practices will help.
Effective customer data management is par for the course in the call center, so data protection is critical. Unfortunately, traditional browsers often lack necessary security controls, leaving data significantly vulnerable to cyber threats. You need a solution that not only provides necessary security controls but also enhances the UX while streamlining processes to increase productivity and efficiency.
Technology, whether through automation or personalized chat settings, was a major trend in customer service during 2021. While it takes a careful balance of implementation, technology can pave the way to new, beneficial customer service practices, many of which are coming to fruition. Here are three trends to watch in 2022.
Multichannel Merchant is conducting its annual MCM Outlook survey to gauge how industry professionals are reacting to trends and market forces. The survey results help shape our editorial coverage, and your valuable input helps us get there. We’ll give you a $5 Starbucks gift card as our way of saying “thank you” for completing it.
The pandemic has accelerated customer experience and convenience trends that were previously gaining momentum. Now, some of those trends have become essential for businesses to offer safe shopping experiences. To know which ones are worth investing in, recognize which are fads and which will prevail long past next year.
Kustomer, an up-and-coming cloud-based CRM platform for hot DTC brands like UNTUCKit, ThirdLove and The Farmer’s Dog, has acquired Reply.ai, which uses AI and machine learning to improve agent efficiency by deflecting customer queries through chatbots and widgets. The two have worked together on CRM integration projects.
While ecommerce is growing at double-digit levels, much of the focus has been on digitally transforming the purchasing experience, but the customer support experience is often overlooked. Here are ways both enterprise retailers and SMBs can transform their digital approach to customer support, boosting loyalty and sales.
What major trends are driving rapid changes in ecommerce and DTC, and what do they mean for your business? Multichannel Merchant’s annual MCM Outlook survey helps uncover how our audience is reacting to today’s business challenges and market shifts. Complete the survey today and be entered to win a $100 Amex card!
JOANN Stores, a specialty retailer of crafts and fabrics, has seen better and faster issue resolution by upgrading its customer care platform. Hear how JOANN was able to improve its customer care metrics, including reducing ticket backlog and speeding up response times, and boost its NPS scores, in this MCM CommerceChat podcast.
To outsource or not to outsource customer care, that is the question. And unfortunately, the answer is a resounding, “it depends.” Colin Taylor, CEO at Taylor Research Group, and William Pocock, senior operations manager for Dick’s Sporting Goods, suggested 8 steps to help merchants frame up the decision.