Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers. See how giggle incorporates images submitted directly from their customers or tagged on Instagram into their product and email campaigns.
Fewer sales from international tourists, growing pains in omnichannel, bad weather, the West coast port strike and lower merchandise sales hit Macy’s Q1.
Today’s retail marketers have the opportunity to use data and technology to leverage all available digital formats (from beacons to social to mobile to video), focus messages and promotions in on the right potential customers, and measure results beyond delivery-focused metrics.
Angela Goldstein, senior manager of operations for Bonobos, talks about how the company delivers a great returns experience for its customers.
Mapping out your customer’s path to purchase is important, but why? Here is an inside look into why and how you map your customer’s path to purchase.
When the customer experience goes wrong what is the impact to your business? See how a bad customer experience at the global level can do for your business.
In today’s ecommerce market, it is imperative that retailers do what it takes to stay competitive. With the flood of flashy display ads, email promotions and sponsored content pelting customers from all directions, it is difficult to stand out. See what you can do to stand out among the crowd.
L.L. Bean’s CMO talks brand communication. The company recently won a Customer Experience Excellence award in that category from Multichannel Merchant.
The awards, established to recognize retailers at the cutting edge of delivery, packaging, returns, customer experience and innovation, were presented in a ceremony at the annual Operations Summit 2015. See which retailer took home an award.
It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. See why social media marketing is important for your business.