opinion & response
Feedback from First Critique Survivor Thank you for critiquing our quarterly HGH Hardware Supply catalog (Catalog Critique: A Hard Look at a Hardware
Shipping
Highlights from an in-depth study of Contact Centers in catalog, retail, and e-commerce operations
Business conditions have changed considerably in the two years since we conducted our last study of contact centers, but the latter have been slow to
Tools for Serious Shippers
Multichannel retailers may rely on shippers, consolidators, logistics companies, the U.S. Postal Service, or a combination of these possibilities to get
opinion & response
No Thorn in This Lion’s Paw The copywriting staff of Drs. Foster & Smith was thrilled to be included in your top five for copy in Herschell Gordon Lewis’s
Orvis To Sue Dunn’s Over Alleged Copycat Catalog
Imitation is not the sincerest form of flattery for outdoor sporting gear and apparel cataloger Orvis. The Manchester, VT-based cataloger told CATALOG
Opinion and Response
The Lion Takes a Bite Regarding Herschell Gordon Lewis’s piece entitled Catalog Copy: Sticking My Head into the Lion’s Mouth Again (January issue), I
Opinion and Response
Another Reality Check What is it about catalog models and reality TV? Last spring we reported that a star of the first Joe Millionaire dating show, Evan
Opinion and Response
Kudos for Co-op Story December’s article Re-evaluating Co-op Database Options was excellent. The article covered a complicated topic involving black box
Opinion and Response
HAVING HIS SAY A Guide to Grassroots Action Chris Bradley, president of Portland, ME-based bedding cataloger Cuddledown of Maine, on acting locally to
HOW LOW CAN YOU GO?
Since the end of the boom, the U.S. economy has often seemed stuck in a kind of limbo not quite sick, yet not quite well either. It’s a condition that