Alex and Ani store feature

Alex and Ani Closing Headquarters, 20 Stores

| Mike O'Brien

Alex and Ani, once popular for its expanded charm bracelets and a smaller competitor of the global Pandora chain with its lab-grown diamonds, is closing stores and its Rhode Island headquarters as it assesses the state of its business in a challenging post-pandemic environment. The company, which filed for bankruptcy court protection in 2021, will close 20 locations, leaving seven open.

Alex and Ani feature

Alex and Ani Files for Chapter 11 Protection

| Mike O'Brien

Alex and Ani, the Rhode Island-based retailer which reached huge popularity a decade ago with its inexpensive bangles and charm bracelets promoting spirituality and good vibes, has filed for has filed for Chapter 11 bankruptcy protection. The company, owned by a UK concern, has faced poor sales, lawsuits and internal conflicts.

How Retailers Are Improving the Mobile Shopping Experience

| Daniela Forte

In the last few weeks I have come across several headlines where a retailer is either doing one of two things – launching a mobile app or redesigning their mobile site or app. See which retailers are aiming to make the mobile shopping experience a better one.

Alex and Ani Talks About Its Rapid Growth

| Daniela Forte

Alex and Ani, best known for its expandable charm bracelets and other jewelry pieces that promote positive energy, has quickly become a household name among young women. And its growth continues to move at a rapid pace.