The one thing brands can control is their online sales channel. From checkout to last mile delivery, DTC brands can ensure a seamless ecommerce experience. With the majority of Q4 and holiday shopping expected to shift online, brands must have their entire ecommerce channel prepared for an optimal customer experience.
Dick's Sporting Goods
Competing with Amazon, addressing privacy issues linked to collection of data by third-party technologies and improving site speed to boost sales are top priorities identified in a new study from ecommerce platform provider Yottaa. The report suggests Prime-style free same-day shipping will become widespread among brands in 2020.
Callaway partnered with Groove Jones to create an augmented reality experience at 1,200 retail locations including Dick’s Sporting Goods, PGA Tour Superstore and Worldwide Golf. Pete Avery, director of retail marketing for Callaway, explains how the augmented reality campaign works in this MCM CommerceChat podcast.
This was a busy M&A week among operations and fulfillment vendors. FOG Software Group acquired shipping software firm ProShip from Quadient; Hy Tek Material Handling acquired Johnson Stevens Consulting; Dematic acquired Digital Applications International Ltd; and Aptean acquired TMS firm Paragon Software Systems.
A seeming disconnect between fewer last-order promise dates and faster holiday delivery times is explained by the rising popularity of buy online, pickup in store, according to an annual survey from Kurt Salmon. This season, 53% of retailers didn’t offer a last order promise date to avoid disappointing customers.
Dick’s Sporting Goods continues pushing to insource its ecommerce software, following a trail blazed by its CIO during his time at Home Depot, according to a report in the Wall Street Journal. The company has also centralized its ecommerce fulfillment and revamped its supply chain to speed up ecommerce deliveries.
Dick’s Sporting Goods is moving from centralized ecommerce fulfillment to regional east and west coast operations as it revamps its supply chain to speed up deliveries while also testing pickup lockers, the company’s CEO told analysts on a Q1 call. See what other changes have contributed to the company’s growth.