For marketplaces that rely on ad revenues, it’s all about conversions. And if you can’t optimize search, listings, ads and promotions on your site, you don’t get conversions. This leads to desperate blasting and promotions that just drives drives users away and kills revenue. Here are 5 steps to help you avoid this dreaded ad death spiral.
How do marketers stand out, when so many dollars are chasing the same consumers? There’s still too much uncertainty about what channels work for which messages. To get the most out of each channel, experiment. Constantly test different messages, landing pages and designs to learn what works to inform your tactics.
Google parent Alphabet is reportedly considering splitting up parts of its business that handle digital advertising into a separate unit, to avoid antitrust litigation from the U.S. Justice Dept. as part of an ongoing investigation, according to the WSJ. It’s not clear whether anything short of an asset sale would satisfy federal regulators.
Given the vast amount of data streaming into its ubiquitous search engine every day, its various technology platforms and the ecommerce explosion, it’s only logical that Google is offering what it sees as a better mousetrap to solve the thorny problem of route optimization in last-mile deliveries.
A week after a name change to Meta, reflecting its aspirations for the so-called metaverse virtual world, the company formerly known as Facebook is looking to open physical stores to sell gadgets associated with its new vision, according to a report in the New York Times.
Beans.ai, a routing optimization provider that enables FedEx Ground and others to direct drivers to exact locations like apartment units, and provides other details like parking locations and delivery rules, has come out of stealth mode with a $17 million investment.
For years, Amazon has been accused of stealing IP and copying successful products sold on its marketplace, selling them as Amazon branded, and now a Reuters report called “The Imitation Game” claims internal documents from 2016 show that’s exactly what it did in India.
While the so-called cookie apocalypse, i.e. Google banning the use of third-party cookies, is now pushed off until sometime in 2023, digital marketers still need to adjust their strategy to a model that delivers actionable insights, targeted outreach and revenue opportunities while ensuring compliance and customer privacy.
Website performance can be a complex topic, and with Google now throwing even more jargon into the mix (Core Web Vitals, anyone?) it’s easy to get lost. Here’s a breakdown of how page speed works, what metrics to pay attention to in order to retain consumers, and how to bring performance marketing into your CMO arsenal.
President Joseph Biden, in a sweeping executive order, is seeking to limit the power of big tech companies, including extra scrutiny of mergers and acquisition to check their monopolistic tendencies. It covers 72 different actions, including a reinstatement of net neutrality and asking the FTC to challenge prior “bad acquisitions.”