Ecommerce Marketers: Keep Boomers, Gen Z Close But Millennials Closer

| Scott Hirsch

We’ve been talking about “the new normal” since the pandemic began, but it’s hard to put a finger on it. For millennials at least it seems to be ecommerce. The last generation born in the 20th century is a decidedly 21st-century cohort, and you can find them on Facebook and Instagram. Here’s how to reach them over the holidays.

How JOANN Helps Today’s Crafters Find Their Creative Happy Place

| Drew Chamberlain

Helping crafters find their “happy place” has never mattered more than it does today, when we’re all searching for ways to stay happy and discover new outlets amidst so much uncertainty. To do this, JOANN has evolved its customer service to meet the needs of today’s generation of crafters and makers.

TikTok Testing Addition of Social Commerce URLs

| Douglas P. Clement

Short-form mobile video app TikTok is expanding its ecommerce footprint by testing a new feature allowing users to add a shoppable URL to their bios or videos, creating an online store where consumers can shop in the app. TikTok is also reportedly talking with Sony and Warner about licensing deals for a new streaming music service.

Leveraging Blockchain for Omnichannel Success

| MCM staff

Retailers are struggling to create the kind of seamless omnichannel experience consumers crave. The fundamental challenge: They can’t predict and respond to changes in demand across channels. But technology now offers a cutting-edge solution: Blockchain. Here are some best practices shared at Ecommerce Operations Summit 2019.