Outdoor co-op REI, high-end outdoor apparel/gear brand Arc’teryx, fashion brand Amour Vert, running supplier On and luxury brand Philip Lim stood out in the first recommerce leaders index compiled by Trove, as the growing category has added an estimated 100 programs in the past year.
Marketers are wondering what issues they should be considering as metaverse marketing becomes a must have. Five issues to keep top of mind: balancing branding and performance; campaign buying methodologies; developing new metrics; what customer data will look like; and how to build secure experiences.
Reminiscent of “The Matrix,” the metaverse is a fully immersive virtual world where people can interact and engage in gaming, concerts or live sports. Facebook rebranded to Meta, and brands from Victoria’s Secret to Gucci, to Louis Vuitton are staking a claim. Are we there yet? We explore this topic with Nexla CEO Saket Saurabh.
The future of brand-building is more than storytelling and design – it’s more about creating a brand world. As our attention moves beyond the screen, stories will become even less linear and more choose-your-own-adventure. Design systems will continue to grow beyond visual elements and into the domains of sound, space and motion.
The ability to delivery a high-quality omnichannel experience has never been more critical than during the post-pandemic era, but most brands aren’t prepared to meet consumer expectations, according to a report from NewStore. Not surprisingly, providing safety and convenience were atop the list of winning practices cited.
NewStore releases the 2021 Omnichannel Leadership Report, an assessment of nearly 200 luxury, premium, and lifestyle brands’ omnichannel competence in the age of COVID-19 The pandemic has sped up omnichannel … Continue Reading →
The value of global retail industry mergers and acquisitions (M&A) soared in Q4 2019 to a total of $25.66 billion, according to UK-based data and analytics company GlobalData. That total value represents a 38.4% increase over Q3 and was up 160.7% compared with the average of $9.93 billion over the last four quarters.
The U.S. government is cracking down on the sale of counterfeit ecommerce items and pirated goods, warning of stricter rules and penalties for participants in a rogue economy that was valued at $509 billion in 2016. A DHS report announcing the crackdown came in response to an April 2019 memorandum from President Trump.
Reserve online, pickup in store (ROPIS) is a huge missed opportunity, especially for retailers who are selling oversized items, products that require a certain fit or other high-end, expensive goods. More retailers need to be exploring ROPIS as an option to drive omnichannel sales. Here are several benefits.