Today loyalty is a fusion of emotional engagement, trust and the ability to engage, meeting or exceeding customer expectations. Brand love reinforces trust, long-term relationships and faith in the future of a brand. See how leading brands like Sephora, Nike and TOMS have created emotional bonds that drive loyalty and CLV.
Grocery giant Kroger is adding voice ordering to its online arsenal, interestingly hitching its wagon to the Google Assistant voice app and not to Amazon’s Echo, at six of its associated brands, the company announced. See what else Kroger is up to as well as other tech skirmishes in the escalating online grocery wars.
The growth in online sales, the scarcity of ecommerce fulfillment space and increasing customer demands have all merged to drive interest in a particular kind of offering: Warehouse-as-a-Service (WaaS). Find out what’s behind the trend and what some startups and traditional 3PLs are doing to meet the need.
Whether its through innovative product design, collaboration with athletes or unique ads and marketing strategies, Nike embodies excellence in the overall customer experience. Here is how one of the most popular athletic brands leverages personalization across all channels in the customer experience.
Continuing to dwarf U.S. sales holidays and Prime Day, Alibaba’s Singles Day pulled in a record 168.2 billion yuan ($25.3 billion) in gross merchandise value (GMV) settled through the Alipay platform, up 39% from 120.7 billion yuan ($17.8 billion) in 2016. See what other staggering stats and figures came out of Singles Day.
The holiday season is crucial for retail brands, generating around 25% of their overall annual sales. As brands compete for the attention of customers during this heavy shopping season, many pour a lot of effort into their social media presence. Here is how several fitness brands are standing out this holiday season.
Nike confirmed it is selling select products directly through Amazon in a pilot program, greatly expanding its reach while also helping address counterfeiting. The news is a direct hit to retail partners like Finish Line and Foot Locker, who will undoubtedly lose sales. Nike will also start selling directly through a partnership with Instagram.