With So Many Deliveries, Customer Relationships Are Key for DTC Brands

| Asaf Hachmon

The monumental shift to ecommerce is causing businesses to re-evaluate their fulfillment experience to make sure they get it right. At the heart of that process is understanding how to improve the status quo by putting the customer relationship front and center. The stakes are high, but those who get it right will see substantial growth.

Nike boxes stacked

Nike Doubles Down on DTC, Cutting Out 9 Retail Partners

| Mike O'Brien

Nike is shutting out nine of its retail partners as the company continues a major focus and shift toward direct-to-consumer (DTC) sales, according to a note from Susquehanna Financial Group analyst Sam Poser. The nine retailers are Belk, Dillard’s, Zappos, Boscov’s, Bob’s Stores, Fred Meyer, EBLens, VIM and City Blue.

Retail, Mall Groups Ask Trump, Congress for Coronavirus Relief

| Mike O'Brien

The National Retail Federation and the International Council of Shopping Centers are asking the Trump administration and the federal government for relief for members who are being hard hit by the coronavirus crisis, much as are other industries such as airlines and hospitality, as mall, store and restaurant closures grow.

Amazon Suspending Non-Essential Deliveries Amid Coronavirus Outbreak

| Mike O'Brien

Amazon has temporarily suspended fulfillment of non-essential items through FBA through April 5, due to high coronavirus-related demand. Meanwhile, retail and DTC brands are closing their doors, while UPS assures customers their deliveries are safe, and major e-grocery delivery app downloads are setting records daily.

Report: Most Brands Seeing 4x ROI on Amazon Advertising

| Douglas P. Clement

With Amazon largely credited for the 115% spike in third quarter 2019 ecommerce ad spend, it’s no surprise that Feedvisor’s annual brand report shows 75% of brands selling on Amazon also advertise there. Feedvisor found 83% of brands advertising on Amazon saw a 4x return on ad spend, with half seeing 7x.

Government Cracking Down on Counterfeit Ecommerce Products

| Douglas P. Clement

The U.S. government is cracking down on the sale of counterfeit ecommerce items and pirated goods, warning of stricter rules and penalties for participants in a rogue economy that was valued at $509 billion in 2016. A DHS report announcing the crackdown came in response to an April 2019 memorandum from President Trump.

The Most Amazing Anti-Amazon Strategy … That Will Never Happen

| Richard Metzler

It is the synthesis of things Amazon does so well that makes it seemingly invulnerable. To me, trying to beat Amazon on just logistics without a symbiotic combination of brand, merchandising, marketing, technology and a financial war chest is just pure, unadulterated sophistry. Is there such a thing as an effective anti-Amazon strategy?

2020: The Year of Subscription Service Growth and Iteration

| Carl Gold

One thing is clear: we’re living in a subscription service economy that is only going to expand. Brands from Nike and Bloomingdales to Coca-Cola, Mercato and GNC have taken the plunge, and organizations across all industries are seeing subscription offerings as a growth engine. Here are 4 predictions for subscription services in 2020.

Greening Up Your Ecommerce Operations During the Holiday Sprint

| Ann Starodaj

In 2019, over half of shoppers say they’re conscious of the environmental practices of retailers they shop with. At the same time, they love overnight shipping and free returns, which impact the environment. Retailers, striving to please consumers and be sustainable, are caught in the middle. Here are some ways to address the dilemma.

Nike to Stop Selling on Amazon, Two Years In

| Mike O'Brien

Seeing the future as more DTC and under its control, Nike has decided to stop selling on Amazon’s marketplace after a two-year experiment, CNBC is reporting. The news follows shortly after Nike’s hiring of board member John Donahoe, chairman of PayPal and former CEO of eBay, as its new president and CEO, replacing Mark Parker.