Greening Up Your Ecommerce Operations During the Holiday Sprint

| Ann Starodaj

In 2019, over half of shoppers say they’re conscious of the environmental practices of retailers they shop with. At the same time, they love overnight shipping and free returns, which impact the environment. Retailers, striving to please consumers and be sustainable, are caught in the middle. Here are some ways to address the dilemma.

Nike to Stop Selling on Amazon, Two Years In

| Mike O'Brien

Seeing the future as more DTC and under its control, Nike has decided to stop selling on Amazon’s marketplace after a two-year experiment, CNBC is reporting. The news follows shortly after Nike’s hiring of board member John Donahoe, chairman of PayPal and former CEO of eBay, as its new president and CEO, replacing Mark Parker.

The Sneaker Wars are Coming to the Subscription Economy

| Tien Tzuo

Nike recently launched its Nike Adventure Club, a sneaker subscription service for kids aged two through 10. The company says it’s using the service to test out the subscription market before expanding it to runners and other athletes who need to replace their shoes frequently.

Omnichannel Merchants Shift Closer to the Customer

| Ken Fleming

As consumer behavior shifts and omnichannel retailing grows, retailers are getting closer to customers to improve service and help ensure profitability. Increasingly, they look to four key areas where shifts can make fulfillment more efficient: Retail footprint; manufacturer direct shipping; 3D print & ship; and pickup sites.

Nike Revamps Its Loyalty Program

| Daniela Forte

Nike customers using the Nike Plus mobile app are not only loyal but are big spenders, laying down 40% more than other customers, leading it to test some extra perks. Here are some of the perks Nike customers benefit from.

Building a Strong Loyalty Program with Emotional Bonds

| Samir Palnitkar

Today loyalty is a fusion of emotional engagement, trust and the ability to engage, meeting or exceeding customer expectations. Brand love reinforces trust, long-term relationships and faith in the future of a brand. See how leading brands like Sephora, Nike and TOMS have created emotional bonds that drive loyalty and CLV.

Kroger Finds Its Voice … Ordering

| Mike O'Brien

Grocery giant Kroger is adding voice ordering to its online arsenal, interestingly hitching its wagon to the Google Assistant voice app and not to Amazon’s Echo, at six of its associated brands, the company announced. See what else Kroger is up to as well as other tech skirmishes in the escalating online grocery wars.

Warehouse-as-a-Service Providers Address Ecommerce Fulfillment Niche

| Mike O'Brien

The growth in online sales, the scarcity of ecommerce fulfillment space and increasing customer demands have all merged to drive interest in a particular kind of offering: Warehouse-as-a-Service (WaaS). Find out what’s behind the trend and what some startups and traditional 3PLs are doing to meet the need.