With generative AI adoption being so widespread across industries, one key application and business process of the technology near and dear to the hearts of retailers is finding ways to reduce the expense, hassle and poor customer experience of ecommerce returns that grow year after year. Hear how leading retailers are leveraging GenAI and machine learning to reduce returns and boost CX.
In recent years, a new wave of non-traditional, alt-commerce models has emerged, challenging our assumptions about consumer purchasing and preferences. Alt-commerce represents a radical shift in the way people buy and sell products. Innovation and technological advances, coupled with the need to foster closer customer relationships, have given rise to new selling channels.
Retailers and CPG companies have had a symbiotic relationship for decades, teaming up to offer customers more choice in convenient in-person and ecommerce storefronts. As both take on each other’s challenges, they must learn from the other’s processes and best practices to sustain new revenue streams in the long term based on evolving consumer behaviors, preferences and spending habits.
Metaverse solutions cut across verticals, from healthcare to fashion to manufacturing, but it’s still in its infancy. Think of it like the internet of 1994, when you used Netscape and a dial-up handshake to navigate the web. As businesses step into the metaverse, this is the right time to experiment with using it as a service.
NFTs are currently the hottest thing in tech, and many ecommerce businesses are incorporating them into their business strategies. When we consider the staggering amounts some of them have demanded, this should come as absolutely no surprise. Are NFTs really the future of ecommerce? Read on to find out more.
Dublin-based ESW and Mamenta of Littleton, CO have joined platform forces to offer brands and retailers greater opportunities to expand their cross-border ecommerce trade both on hundreds of global marketplaces and in their direct-to-consumer business.
Marketers are wondering what issues they should be considering as metaverse marketing becomes a must have. Five issues to keep top of mind: balancing branding and performance; campaign buying methodologies; developing new metrics; what customer data will look like; and how to build secure experiences.
Sports apparel retailer Foot Locker continues to be hampered in its results by the ongoing shift of major supplier Nike to a direct-to-consumer model, with Foot Locker reporting on its shifting revenue mix during its fourth quarter earnings report. The sneaker giant remains its largest supplier, but at a smaller scale.
Reminiscent of “The Matrix,” the metaverse is a fully immersive virtual world where people can interact and engage in gaming, concerts or live sports. Facebook rebranded to Meta, and brands from Victoria’s Secret to Gucci, to Louis Vuitton are staking a claim. Are we there yet? We explore this topic with Nexla CEO Saket Saurabh.
On the surface DTC seems like a no-brainer: Cut out the middleman, increase margins, gain customer insights in an increasingly crowded retail marketplace. However, this pivot will still be difficult for larger brands. Let’s take a look at some of the roadblocks and lessons retailers can learn from those who have been successful.