Nordstrom told analysts its ecommerce sales and omnichannel operations are performing well, but acknowledged the gains are coming at a significant cost. See where the costs are hitting, and some of the steps the company is taking to address them and recover losses in profitability.
Nordstrom is making the customer the center of its strategy as it focuses on creating a differentiated experience in each of its businesses, executives noted while delivering a strong second quarter report.
Nordstrom plans to open a third ecommerce fulfillment center in Pennsylvania that will put half of its customers within reach of two-day ground delivery.
Nordstrom saw a 30% increase in its direct-to-customer sales, which built upon last year’s 31% increase. The direct-to-customer increase was driven by expanded merchandise selection and ongoing technology investments to enhance the customer experience.
Nordstrom has announced plans to open its third fulfillment center Elizabethtown, Pa. Construction for the 672,000-square-foot building began on Jan. 20 and is scheduled to open in summer 2015.
Nordstrom reported a 37% increase in direct sales during the second quarter, on top of last year’s increase of 40%, according to a press release.
Wantful (wantful.com), one of the fastest-growing online gift retailers, today announced a partnership with Nordstrom.