Marketplaces Give Brands a Greater Shot at DTC Success

| Daniel Sugarman

Brands are challenged with finding a way forward even when traditional DTC models threaten to crack—and thinking outside the box to find the post-coronavirus formula for success. Fortunately, DTC doesn’t just mean selling on your own site. Here are some of the strong benefits of adding marketplaces to your DTC channel mix.

3PL

7 Ways a 3PL Can Be More Viable Than Internal Ecommerce Fulfillment

| Brian Barry

For many ecommerce businesses, even absent COVID-19, a profitable Christmas season will make or break the year. During the shutdowns, many 3PLs have remained open, serving clients even amid the labor challenges. Should you continue internal fulfillment or move to a 3PL? Here are seven considerations as you weigh the choice.

Pros and Cons of an Owned Ecommerce Website for Small Sellers

| Greg Chapman

Today’s small business owner can reach more customers in more ways. Between branded websites and marketplaces, the evolving nature of ecommerce means even the smallest businesses to effectively, efficiently reach a broader audience. But which makes the most sense from your business? Here are the pros and cons.

With so many cost-effective ecommerce options available to very small businesses (VSBs) with less than 50 employees, how do business owners know which channels make the most sense for their bottom line?

Marketplace Facilitator Tax Laws: What They Are and How to Prepare

| Scott Peterson

Marketplace facilitators like Amazon, Etsy, Rakuten, Walmart.com and eBay, are now required in 10 states to collect and remit sales tax resulting from third-party transactions, and several additional states will follow suit. Preparation is the name of the game to be compliant with ever-changing tax legislation.

Rakuten to Open Flagship Store on JD Worldwide

| Tim Parry

With the goal of bringing the best Japanese products to Chinese consumers, Rakuten launched a beta version of a new online marketplace on JD Worldwide this month. Plans are underway to expand the merchandise range over time, with an initial focus on categories such as cosmetics, snacks and health food products.

Rakuten Acquires Fits.me

| MCM Staff

Rakuten expects Fit.me to further strengthen its ecommerce offerings and marketing solutions by providing a greater personalization of the retail experience for shoppers while driving operational insights and efficiencies for retailers.

Rakuten Talks Mobile Conversion Trends

| Daniela Forte

In this video interview, Multichannel Merchant content producer Daniela Forte talks with George Chang, senior vice president of sales, merchandising and marketplace for Rakuten about the current holiday shopping trends as we look ahead to 2015.

Affiliate Marketing Gets a $3.3 Billion Wake-Up Call

| Robert Glazer

When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?

Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.