Sears ran two influencer marketing campaigns in 2019 around Memorial Day and Fourth of July. In this MCM CommerceChat podcast, Brett Geeser, Director of Digital for Transform Holdco, formerly Sears Holdings, and Joe Gagliese, co-founder and CEO of Viral Nation, talk about how they reached 2x engagement levels and 10k visits.
Consumers are getting better at navigating ecommerce on their own. But not every feature of customer care can or should be automated, leaving merchants to figure out where to lend hands-on support, and what to make self-service. An expert panel at Ecommerce Operations Summit 2019 provided 10 tips to help you navigate this issue.
Prime Day saw 175 million items purchased by Prime members over the two days, according to Amazon, eclipsing its 2018 Black Friday and Cyber Monday sales combined, while analysts pegged total GMV at $6 billion to $6.2 billion. See what other interesting statistics we found to paint a picture of the concocted “Christmas in July.”
Is emulating Amazon enough to succeed? No, because very few companies have the resources. For most, winning the war means quietly striking partnerships and collaboration initiatives with competitors that were once unthinkable. At the center of these initiatives are new collaboration brokers, enabling product innovation at scale.
Amazon CEO Jeff Bezos made a rather bold acknowledgement this week, predicting the future demise of his 24-year old juggernaut valued at nearly $1 trillion, when asked in a company meeting about the downfall of Sears. See what else the head of the most disruptive company of our day had to say about business cycles.