Kohl's Sephora feature

Kohl’s Adding 250 More Sephora Locations

| Mike O'Brien

Offsetting a weak fourth quarter report, department store firm Kohl’s is significantly expanding its store-within-a-store partnership with leading beauty brand Sephora, adding 250 such locations and bringing the total to 850 in 48 states as it pursues a target of $2 billion in sales by the end of 2025.

Sephora store feature

Sephora Expands Same-Day Delivery with Shipt

| Mike O'Brien

Sephora continues to expand same-day delivery to customers’ doors, providing service in as little as an hour thanks to a new partnership with delivery service Shipt, which is owned by Target. The major beauty retailer already has a same-day delivery partnership with Instacart, on top of its own Beauty on Demand service.

retail technology

Integrating Retail Online/Offline Experiences in the “New Normal”

| Scott Reese

The pandemic dramatically accelerated the retail industry’s digital transformation. Large retailers had the technology and processes necessary to respond quickly, but others found their entire business models upended overnight. While some changes may go, what will stay is a renewed focus on building community in retail.

Sephora store feature

Sephora Ranks Highest in Study on Personalization and Video

| Daniela Forte

Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Here are how other brands ranked in the study.

retail technology

Time to Deep-Six Omnichannel and Focus on Experience

| Seeta Hariharan

It’s about time retailers drop the term omnichannel from their vocabulary. Creating an omnichannel experience is not even that difficult. What is much harder is giving your customers a reason to shop, a belief that you are looking out for and providing them with unique experiences that they appreciate.

brand loyalty illustration feature

Building a Strong Loyalty Program with Emotional Bonds

| Samir Palnitkar

Today loyalty is a fusion of emotional engagement, trust and the ability to engage, meeting or exceeding customer expectations. Brand love reinforces trust, long-term relationships and faith in the future of a brand. See how leading brands like Sephora, Nike and TOMS have created emotional bonds that drive loyalty and CLV.

Most Retailers Delivered on Time This Christmas, Clearing a Lowered Bar

| Mike O'Brien

Retailers lowered the bar for Christmas season fulfillment, then easily cleared it, according to Kurt Salmon. Ninety-three percent of retailers tracked were able to process and deliver customer orders by the last guaranteed delivery date. But 33% of them ditched their last order promise date as Christmas approached.

voice commerce smart speaker feature

Kroger Finds Its Voice … Ordering

| Mike O'Brien

Grocery giant Kroger is adding voice ordering to its online arsenal, interestingly hitching its wagon to the Google Assistant voice app and not to Amazon’s Echo, at six of its associated brands, the company announced. See what else Kroger is up to as well as other tech skirmishes in the escalating online grocery wars.