7 Ways to Use Cause Marketing in Your Email Campaigns

| Greg Zakowicz

Retailers who use social causes as part of their brand ethos need to find ways to influence purchase decisions by integrating this messaging into their promotional channels, including email marketing. Here are 7 ways brands can incorporate cause marketing into your email marketing efforts.

On-Demand Warehouse Provider FLEXE Raises $43M in New Funding

| Mike O'Brien

On-demand warehousing and fulfillment firm FLEXE has raised $43 million in Series B funding, led by Activate Capital and Tiger Global Management, with participation from Madrona Venture Group and follow-on investments from Redpoint Ventures, Prologis Ventures and others. Clients include Walmart, Staples and Toms.

Building a Strong Loyalty Program with Emotional Bonds

| Samir Palnitkar

Today loyalty is a fusion of emotional engagement, trust and the ability to engage, meeting or exceeding customer expectations. Brand love reinforces trust, long-term relationships and faith in the future of a brand. See how leading brands like Sephora, Nike and TOMS have created emotional bonds that drive loyalty and CLV.

How More Brands Are Choosing to Build Loyalty by Giving Back

| Daniela Forte

When customers think about brands that give back, they may immediately think of TOMS, whose mission is to give a pair of shoes to children in need in over 70 countries with every pair sold. Today several other brands have followed TOMS’ lead in their own efforts to give back.