Ulta Beauty Ecommerce Sales Up 38% in Q2

| Daniela Forte

Ulta Beauty saw a 37.9% increase in ecommerce sales in the second quarter, representing 9% of revenue. Total sales grew 15.4%, with comps up 6.5%, on top of 11.7% growth in the year-ago quarter. Here are some of the initiatives that led to Ulta Beauty’s ecommerce success in the second quarter.

Amazon Suddenly Drops Out of Google Shopping PLAs

| Mike O'Brien

After testing the waters, Amazon has stopped bidding on product listing ads on Google Shopping, according to data from marketing agency Merkle, opening the door for home goods sellers in their absence. See what this decision means for sellers, and what might be behind it.

Retail and Ecommerce Distribution Center Roundup

| Mike O'Brien

Amazon, Wayfair, Best Buy, Ulta Beauty and IKEA are among the major retailers announcing new distribution center or fulfillment center activity to meet consumer demand, in Multichannel Merchant’s periodic roundup of facilities news.

Ulta Beauty Launches Referral Program

| Daniela Forte

In an effort to continue the success of its popular loyalty program, which has more than 20 million members, Ulta Beauty developed a referral program to serve its omnichannel customers. See how this program is driving more loyalty from customers to the brand.

Ulta Beauty Sees Strong Ecommerce Growth in Q3

| Daniela Forte

Ulta Beauty reported a 59.1% increase in ecommerce sales in the third quarter, even besting the impressive 56.3% growth in 2015. Here is what contributed to the ecommerce success and what it means for Ulta Beauty.

Women in Operations 2016 | Kristin Bauer

| Tim Parry

Kristin Bauer is responsible for working to drive efficiencies in Ulta Beauty’s current distribution centers but also the facility design, build and deployment of new distribution centers in its network. Read more about how she made great strides in operations in retail.