Black Friday Surpasses Cyber Monday in Global Ecommerce

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Black Friday global ecommerce sales growth surpassed Cyber Monday in major markets by more than 34%, according to data by eShopWorld.

The data revealed that in these same markets, global ecommerce sales growth was higher on both Saturday and Sunday (Nov. 24 and 25) than on either Black Friday or Cyber Monday.

“The Black Friday to Cyber Monday shopping phenomenon has caught hold in markets well beyond the U.S. and the extended weekend is now a key retail period in many regions across the globe,” said Cynthia Hollen, President U.S. for eShopWorld.  “Many of the regions that we work closely with saw record-breaking ecommerce sales growth over the long holiday shopping weekend this year, particularly on Black Friday.”

The five countries that generated the highest year-over-year revenue growth over Black Friday through Cyber Monday included The United Kingdom (up 71%), Canada (up 23%), Australia (up 114%), Germany (up 17%) and The Russian Federation (up 137%).

The data found that Australia saw a 152% increase in Black Friday global ecommerce sales.

In the UK and Germany, year-over-year global ecommerce sales growth was higher on both Saturday and Sunday than on either Black Friday or Cyber Monday. Over the five-day weekend in the UK, year-over-year sales growth was strongest on Thanksgiving Day at 82% and lowest although still robust on Cyber Monday at 65%.

Germany saw a 32% year-over-year increase in global ecommerce sales on the Sunday preceding Cyber Monday, but only a 9% increase on Cyber Monday itself.

The Russian Federation generated massive year-over-year global ecommerce sales growth on both Black Friday (up 211%) and Saturday following (up 299%).

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