Black Friday global ecommerce sales growth surpassed Cyber Monday in major markets by more than 34%, according to data by eShopWorld. The data revealed that in these same markets, global ecommerce sales growth was higher on both Saturday and Sunday (Nov. 24 and 25) than on either Black Friday or Cyber Monday.
Black Friday and Cyber Monday are bonanzas for online sellers. But there could be a downside this year thanks to the Supreme Court’s South Dakota vs. Wayfair decision, which says states can charge online retailers’ sales tax, regardless of the company’s physical location. Here are 4 things to keep on top of heading into the holidays.
Brands work all summer and fall to prepare for the holiday season, but their work isn’t done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II, which starts on Christmas Day and the week after. Here are three online strategies to achieve success during Cyber Week II.
Wayfair is taking on Amazon and Alibaba with its own one-day shopping event called Way Day, promising Black Friday-like deals on home furnishings, décor and home improvement items on April 25. Other perks of the day include free shipping on all orders. Here is what led to Wayfair’s launch of the event.