Desktop shopping was the clear winner on Cyber Monday and the holiday weekend. comScore reported that Cyber Monday reached $3.36 billion in desktop online spending, up 26% versus 2016, representing the heaviest online spending day in history and the first day to surpass $3 billion in desktop sales.
The weekend after Thanksgiving was also a strong one, as it was the third straight year where both Saturday and Sunday had billion-dollar online shopping days, combining $2.92 for a year-over-year increase of 17%. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop totaled $10.21 billion, up 21% from 2016.
“Cyber Monday once again ranked as the heaviest online spending day of all-time and become the first day to ever exceed $3 billion in sales from desktop computers,” said Andrew Lipsman, SVP of Marketing and Insights for comScore. “Every year it seems there’s talk of the big promotional days becoming less important as promotions get extended across so much of the season, but the data suggest the exact opposite – that the biggest promotional days are only getting more important with time. Online retailers have conditioned consumers to be very responsive to the deals on Black Friday and Cyber Monday, which is why they have consistently shown above-average growth rates year after year.”
Other highlights in the study revealed that 140 million U.S. shoppers visited online retailers on Cyber Monday, with 77 million arriving via desktop, 103 million via mobile and 40 million shopping on both. The total number of digital shoppers on Cyber Monday surpassed Black Friday’s total by 11 million.
Amazon ranked as the most visited online retailer on Cyber Monday, followed by Walmart and eBay.
When it came to top product category on Cyber Monday, apparel and accessories won with nearly $900 million in desktop sales, followed by consumer electronics and computer hardware. Consumer packaged goods was a fast-growing category year-over-year on Cyber Monday, followed by toys and hobbies, and apparel and accessories.
Households ranking $100,000+ in annual income accounted for 44% of desktop spending on Cyber Monday.