The Risk/Opportunity of Try Before You Buy and Ecommerce Returns

Try before you buy has become an increasingly popular practice by a growing number of apparel retailers, including Amazon, Stitch Fix, Asos and Trunk Club, among others. For this reason, consumers have grown increasingly comfortable placing multiple orders, keeping just the one they want and sending the rest back.

But this of course can play havoc with their ecommerce returns and reverse logistics operations. Justin Press, general manager of North America and vice president of customer success for Brightpearl, has given a lot of thought to this subject and shares his insights in this latest edition of the MCM CommerceChat podcast. Justin will also be leading a session on this topic at Ecommerce Operations Summit (April 9-11, Columbus, OH) along with panelists from apparel marketplace Malabar Bay and mall returns bar provider Happy Returns.


Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.