The Risk/Opportunity of Try Before You Buy and Ecommerce Returns

Try before you buy has become an increasingly popular practice by a growing number of apparel retailers, including Amazon, Stitch Fix, Asos and Trunk Club, among others. For this reason, consumers have grown increasingly comfortable placing multiple orders, keeping just the one they want and sending the rest back.

But this of course can play havoc with their ecommerce returns and reverse logistics operations. Justin Press, general manager of North America and vice president of customer success for Brightpearl, has given a lot of thought to this subject and shares his insights in this latest edition of the MCM CommerceChat podcast.


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