How Boden Puts the Customer First
Listening to the customer is an important goal for fashion retailer Boden.
Catalog
Wayfair Brings Online and Offline Together With Catalog Launch
Wayfair Inc.announced the release of its first full spectrum catalog featuring furniture and décor for every room of the house. See what plans Wayfair has in place for its catalog.
Thirstie Adopts Content-to-Commerce Strategy
In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.
Print and Web Catalogs Drive Superior Results for Omnichannel Retailers
EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.
Bloomingdales Apologizes for Inappropriate Holiday Catalog Copy
Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.
Herschell Gordon Lewis’s Best and Worst Catalog Copy of 2015
Herschell Gordon Lewis sticks his head in the lion’s mouth once again to give us his Best and Worst of Catalog Copy for 2015.
L.L. Bean Ecommerce Pioneer Leon A. Gorman Dies at 80
Leon A. Gorman, who ran L.L. Bean for 30 years and grew it into an outdoor catalog and ecommerce juggernaut, died Thursday at his home in Yarmouth, ME.
Lands’ End Captures Brand Spirit with New Fall Campaign
Lands’ End launches new fall catalog strategy in an effort to capture the brand spirit. See what their plans are for the upcoming season.
The State of the Catalog is Healthy
Today merchants are using catalogs for a myriad of reasons that range from establishing their brand awareness to driving consumers to the web and sell products. See what retailers are saying about the state of the catalog.
OverstockArt.com Launches New Online Catalog
OverstockArt.com has launched its 2015 summer art catalog. The new online catalog showcases a line of hand-painted fine art productions and is the latest addition to the retailer’s multiple online resources. See what the new catalog will mean for the company.