Order Management Software Roundup
The Payment Application Data Security Standard casts a large shadow over the order management system landscape this year. PA-DSS will be an even bigger
Catalog
Talking to today’s customers
Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control
OMS Directory
Abison Comprehensive Commerce Suitewww.abison.com Introduced: 2006 Version: 2.5.3 Company: Abison Contact: Scott A. Karlo, 888-877-3963, [email protected]
How To Avoid Getting E-mail Blocked as Spam, and What to do if it Happens
Think complying with the U.S. Can Spam Act is enough to guarantee e-mail delivery? Think again. Complying with Can Spam isn’t close to enough to get inbox
Paper weight: How low can you go?
In the ongoing battle to reduce catalog production costs, many mailers look at reducing the basis weight of their paper. This can be a good move, since
Work with and around voicemail
We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing
Double the Deals vs. the First Quarter
The Level of Deal Making during the first quarter of 2009 was rather slow, with just 12 transactions. But that’s twice as many compared to the quarter
Dust off the creative basics
ALLERGYBUYERSCLUB.COM Spring is finally here, and for many people that means allergies are in full bloom. That’s bad news for the sufferers, good news
What Recession?
If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining
The hidden marketing tool: The nameflow model
We as direct marketers look to the past every time we plan a campaign. How did our search, list rental, e-mail, catalog