E-Mail List Prices Drop, Other Categories Stabilize: Worldata
There are bargains to be had in e-mail list rentals. On average, the per-thousand price of permission-based business-to-consumer lists dropped $50 from summer 2008.
Lists & Data - Business
How To Avoid Getting E-mail Blocked as Spam, and What to do if it Happens
Think complying with the U.S. Can Spam Act is enough to guarantee e-mail delivery? Think again. Complying with Can Spam isn’t close to enough to get inbox
Live From ACCM: Recession Smacks the Co-ops
New Orleans
10 Marketing Strategies For Growth in 2009, and 10 That Will Hurt
For success in a recession, avoid strategies with a history of failure. Here’s 10 things you can do as a direct marketer to grow
With Data, Do It Right From the Start
Moving data from one layout to another is mostly a manual process, dependent on human examination of the layout generated from the source of the list. But even the cleanest files have instances where data doesn’t match the layout exactly
Even in Tough Economic Times, You Need to Test
In tough economic times, there’s a great temptation to offer deep discounts or free shipping as incentives to order. Here’s why it’s always good practice to make sure there is a control group so you can accurately measure the incremental value of the offer
Friend-Get-A-Friend: The Original Viral Marketing
The critical key to success with get-a-friend programs is the offer. You must offer something to the friend and to the current customer. In asking your customer to recommend you to others, there’s one big question you need to ask in anticipation. “What’s in it for me?”
How to Perform a Migration Analysis
What purchase pattern do your customers follow? When you profile your customers
Worldata: List Rental Prices Are Falling
For the first time ever, Worldata
10 Ways Merchants Can Find New Customers
Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.