Which road are you on?
Like Robert Frost’s two roads diverged in the woods, brands these days have two choices: innovate or stagnate. It really is that simple. You could do
Ecommerce
Stellar sellers buck the recession
Is anybody doing well right now? That’s usually the first thing industry folks ask me these days. And it’s always a tough one to answer. When you’re constantly
Time for a chat?
Imagine a retail location with no sales clerks available to help people who have questions or can’t find products. That’s the state of an estimated three
Best Practices for Abandoned Cart E-mails
Half of all shopping carts are abandoned, and that
Redesigning Your Site to Increase Conversion
With a focus on building trust, earning loyalty, and differentiating yourself from the competition, you, too, can achieve growth with manageable projects
Q&A with E-Tailing Group’s Lauren Freedman
E-commerce consultancy E-Tailing Group last week released its Eighth Annual Merchant Survey. What does the survey of some 190 senior e-commerce executives reveal? MULTICHANNEL MERCHANT senior writer Tim Parry caught up with E-Tailing Group president Lauren Freedman to discuss the findings
Choosing the Right Social Media Networks
You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.
Carolina Rustica CEO Spills SEO Secrets
The rise of personalized search (a la Google), social networking platforms, and consumers
How to Avoid the Five Biggest Corporate Blogging Mistakes
Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. This leaves many businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned. That’s because bloggers are universally making the same five mistakes. Here’s what they are, and how you can fix them.
Chefscatalog.com Gets Critiqued
Chefscatalog.com Gets Critiqued by Amy Africa and Brian R. Brown